How to Sell
Top TikTok Trending Products for E-commerce in 2025
In 2025, TikTok continues to redefine e-commerce by setting trends that influence consumer behavior globally. With its immersive platform, TikTok has become a powerhouse for discovering and promoting trending products, particularly through its TikTok Shop feature, which launched in 2023. This article explores the products that are making waves on TikTok, the strategies e-commerce platforms are using to capitalize on these trends, and the growing role of technology in shaping online shopping.
The Rise of TikTok Shop and Its Impact on E-commerce
The introduction of TikTok Shop in 2023 marked a significant milestone in the e-commerce landscape, allowing more than 200,000 merchants to sell directly within the app. This feature has facilitated seamless in-app shopping experiences, appealing to TikTok's predominantly Gen Z user base. Categories such as skincare, hair care, makeup, and beauty tools have emerged as top-selling items, thanks to the platform's influential content creators who share tutorials, demonstrations, and reviews.
Packaging plays a crucial role in the appeal of these products, often highlighted in visually engaging video content. The surge in popularity of fashion accessories like sunglasses, sweatshirts, and jeans, alongside electronic accessories such as phone cases and headphones, underscores TikTok's influence on everyday consumer choices. Hygiene products, including soaps, body washes, and deodorants, also find favor among users, driven by engaging and informative content.
Leveraging Technology and Marketing Strategies
E-commerce platforms like Shopify, BigCommerce, WooCommerce, Magento, and Salesforce Commerce Cloud are at the forefront of integrating advanced technologies such as AR/VR, AI, and cryptocurrency to enhance shopping experiences. These platforms utilize sophisticated marketing strategies, including SEO, PPC, social media, email, and SMS to reach a broader audience.
Influencer marketing remains a powerful tool on TikTok, alongside loyalty and retention marketing strategies that foster brand allegiance. The platform's unique ability to connect with audiences through mobile app marketing, collaborations, and event marketing further amplifies brand visibility and engagement. Video content, community building, and referral marketing are essential components of a successful TikTok e-commerce strategy.
Trending Products: From Casual Dresses to Cleaning Supplies
TikTok's trending product list in 2025 includes a diverse array of items, from casual dresses and fragrances to skincare and hair care products. The platform's influence extends to fashion accessories, with items like sunglasses and jeans gaining traction. Electronic accessories, hygiene products, and jewelry such as necklaces and rings are also popular, reflecting TikTok's broad appeal across different consumer segments.
Cleaning supplies have gained a cult following on TikTok, particularly through #Cleantok videos that showcase products like the Bissell Little Green Machine. This device's viral popularity exemplifies TikTok's power to drive sales through authentic user testimonials. Similarly, water bottles and Stanley cups have seen a resurgence, fueled by enthusiastic customer reviews and community engagement.
Folgers and Gopuff: A Case Study in TikTok E-commerce Success
Folgers, a brand traditionally unfamiliar to Gen Z, has successfully leveraged TikTok to enhance its e-commerce strategy. By integrating with Gopuff, an online convenience store catering predominantly to Gen Z shoppers, Folgers has tapped into a critical market segment. The partnership's success is evident, with Folgers achieving a 3.5% brand lift and a 12% increase in sales.
The brand's strategic use of TikTok's click-to-buy video overlays, which direct users to Gopuff's shopping cart, has been particularly effective. Folgers crafted starter packs tailored for college students, focusing on Black Silk K-Cups over Classic Roasts. This targeted approach resulted in a 123% increase in weekly sales, with Gopuff selling out of Black Silk K-Cups within five days.
Understanding and connecting with TikTok's audience is crucial for businesses looking to capitalize on these trends. Utilizing popular hashtags, following product review accounts, and evaluating product demand through tools like Google Trends are essential steps for e-commerce success. By studying competitors on platforms like Amazon and Etsy and leveraging TikTok insights, brands can refine their strategies to align with consumer preferences.
As TikTok continues to shape the future of e-commerce, businesses must adapt to its dynamic environment. By embracing technology, innovative marketing strategies, and understanding their target audience, brands can effectively navigate this evolving landscape and drive growth in 2025 and beyond.